Enshittification, also known as crapification and platform decay, is a pattern in which two-sided online products and services decline in quality over time. Initially, vendors create high-quality offerings to attract users, then they degrade those offerings to better serve business customers, and finally degrade their services to users and business customers to maximize profits for shareholders.

Notice how it doesn’t, by definition, cover making UI changes that a particular user doesn’t like.

Put it in perspective, it’s merely a fresh coat of paint. It’s like calling enshittification because a CSS file doesn’t load.