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Joined 2 years ago
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Cake day: August 27th, 2023

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  • the use case is so limited as to be baffling.

    Only if you’re not listening. Some discussions are supposed to end, when their questions reach answers. People ask why anyone would buy this, and the answer is, to play their PS5 without their TV. People ask why it doesn’t do more, and the answer is, because that would cost Sony more money, requiring higher sales figures to break even.

    This object is this way because limited scope means poor sales will not matter. No shit Sony wants to sell some. No shit they’d be thrilled if it sold eight billion units. But they don’t need that. It is a project with low up-front costs, low marketing costs, and low upkeep costs. If it was higher-risk then it probably would not exist.

    It is a completely optional accessory for PS5 owners. They don’t want it to be anything more.




  • It’s a niche gizmo they’re selling for a healthy profit. The break-even point has to be very low. They want some people to buy it. But they don’t care if you buy it.

    They don’t need to spend money supporting it because it’s strictly local. If it was a new PSP, there’d be a whole storefront, and updates, and complex risk assessment for how much to spend for expected returns. There’d be a huge marketing push to ensure they hit some lofty goal for sales figures.

    But this is a split controller glued to a shite Android tablet. It’s low-risk. It could have sold zero units and they’d shrug off a minor loss. They don’t expect it to sell a zillion units, and they don’t need it to sell a zillion units. It’s there for anyone who wants one.



  • It doesn’t exist to be anything but a remote connection to your PS5. It’s an in-home television alternative.

    Everyone clowns on this thing, but it makes perfect sense for Sony: it doesn’t split the platform, it doesn’t require infrastructure, and if you don’t buy it, they don’t care. Its market is anyone who went ‘oh neat, now I can play from the office’ or ‘now I can play while sportsball is on.’ If you don’t have an immediate use-case for it - then don’t buy it. You won’t bother the people who do.